Strong Is The New Sexy
A 2-day discovery process for women ready to make a serious investment in becoming someone genuinely strong. We don't sell this - we assess fit, then accept those we can transform.
£1,000+ · bespoke programmes
Next intake
Applications from 2nd June 2026.
Availability
Next intake closes when full · waitlist starts then
Who this is for
This page is not for everyone.
You've tried gyms. Classes. Personal trainers. Apps. You've seen incremental results - none of it has fundamentally changed who you are.
You're not after another "8-week glow-up." You're after a foundational shift - the kind that takes 6 months of properly designed work, not 6 weeks of marketing promises.
You're in a season of life where the rest is sorted. Career, family, finances - they're where you want them. The body is the last frontier, and you're ready to actually invest in it.
You're comfortable making a real financial commitment to something that will pay off for the next 30 years of your life. You understand that £1,000-£3,000 spent on becoming a stronger version of yourself is one of the highest-leverage decisions a woman can make.
Package
How the Blueprint Challenge works
Day 1 - Discovery Call (20 minutes, Zoom)
We go deep on where you are, where you want to be, what's held you back, and what success actually looks like for you. Not a sales call. A real conversation.
Homework (between Day 1 and Day 2)
You'll receive a personalised assessment document. Honest answers required. This is how we determine whether the Blueprint is the right fit - or whether one of our group programmes serves you better.
Day 2 - Programme Design Call (45 minutes, Zoom)
If we're a fit, we design your Blueprint live on the call. Programming structure, nutrition framework, accountability cadence, timeline, investment. You leave knowing exactly what you're signing up for - and exactly what you'll become at the end of it.
If you accept - the Programme begins
6 months of bespoke 1-to-1 coaching. Weekly in-person sessions, daily check-ins, full nutrition coaching, recovery protocols, mindset work. Everything tailored to YOU.
Results
The numbers.
The women.
Blueprint clients to date
Complete the 6-month programme
Months of bespoke coaching
You and your coach
Member Results
FitLab23 Member
FitLab23 Member
FitLab23 Member
FitLab23 Member
"
The most expensive thing I've ever bought for myself. Also the most life-changing. 18 months in, I'm a genuinely different person.
Olivia
44, Senior Partner · Blueprint client since 2024
"
The coaching here doesn't just train you - it rebuilds you. I came in stuck after a decade of plateau. I left understanding why my training had never worked, and exactly how to fix it.
Catherine
38, Surgeon · Blueprint client since 2024
"
Worth every pound. I've hit 6 separate PBs I didn't think were possible. More importantly - I've become someone who keeps her word to herself.
Anna
41, Founder · Blueprint client since 2023
Let's be honest
You have questions.
We have answers.
Tap any card to reveal the answer
Guarantee
The application costs nothing.
The 2-day Blueprint Challenge is free. You only invest if, after Day 2, we both agree this is the right fit. No pressure tactics. No "limited time only." Just two honest conversations.
FAQ
Frequently asked
questions
A maximum of 8 active clients at any one time. Each one personally coached. When we're full, you go on the waitlist.
£1,000 to £3,000 for the 6-month programme, depending on session frequency, nutrition coaching depth, and add-ons. The exact figure is built into your Blueprint on Day 2 - you'll know before committing.
Yes. Monthly, bi-monthly, or upfront - we structure payment around your preference.
Most Blueprint clients transition into ongoing 1-to-1 or 4-to-1 maintenance. The original 6-month Blueprint is the transformation - what comes after is preserving what you've built.
Pause clauses are built into every Blueprint contract. Up to 8 weeks of pause across the programme, no penalty. We understand life isn't linear.
Step 1 of 2 · Your Details
Let's find your fit.
Drop your details below - then a short 2-minute assessment tells us exactly how we can help you.
FITLAB23 · 8-Week Programme
Apply for the Blueprint Challenge.
£1,000+ · bespoke programmes
If you're shortlisted, our team will schedule your Day 1 call within 48 hours.
Next intake closes when full · waitlist starts then · Applications from 2nd June 2026.