Strong Is The New Sexy
Strong Is The New Sexy
For women who feel intimidated by gyms, don't know where to start, and want to get stronger with expert coaching.
£249 for 8 weeks · or around £31/week
Next Intake
Starts Tuesday 23rd June
Class Times
- Monday7.15pm
- Tuesday6am and 7.15pm
- Wednesday6am and 7.15pm
- Thursday6am and 7.15pm
- Friday6am
- Saturday11.15am
- Sunday1.15pm
Location
FitLab23 Wembley
Availability
Only 5 Spaces Remaining
Who this is for
This is for you if…
You've watched women lift heavy and thought "I want that - but I wouldn't know where to start."
You've walked into a normal gym, looked at the squat rack, and walked back out.
You've done years of cardio, classes or Pilates - but now you want to feel genuinely stronger.
You don't want a bikini body. You want strength, confidence and structure.
Not the right fit
This is not
for you if
You're looking for a bootcamp
You want random workouts every week
You don't want to learn barbell training
You aren't prepared to attend consistently
Zone 01
BUILD
Compound Power · The Foundation Zone
The squat. The deadlift. The press. The row. Four movements that build every other movement. We start here because everything else is built on this.
Zone 02
CONTROL
Stability + Mastery · The Precision Zone
Strength without control is just luck. We coach form, breathing, and stability so the weight you're adding week-on-week actually sticks - and stays safe.
Zone 03
FUNCTIONAL
Athletic Movement · The Real Life Strength Zone
Athletic movement. The real life strength zone. Strength has to move with you. This zone takes what you've built under the bar and turns it into power, conditioning, coordination, and confidence you can actually use in your day to day life.
Your results
What you'll be able to do
by week 8
Squat confidently
Deadlift safely
Understand progressive overload
Train without feeling intimidated
Know exactly what to do next
Package
What you get over 8 weeks
£249 for the full 8 weeks · or around £31/week
- ✓16 coached sessions
- ✓Beginner nutrition guide
- ✓WhatsApp support
- ✓Strength assessment
- ✓FitLab23 Foundations Library
16 coached strength sessions
Twice per week, 60 minutes, capped at 12 women. Never more.
Progressive barbell programme
Squat, deadlift, press, row - and build week by week. The full 3-zone FitLab23 system, tracked throughout.
Strength baseline assessment
Week 1 we measure where you start. Week 8 we show exactly how far you've come. Numbers, not vibes.
Nutrition starter kit
Beginner calorie guide, 7-day strength meal plan and high-protein swaps - yours to keep.
WhatsApp community
Support, accountability and zero judgement from the women lifting alongside you.
FitLab23 Foundations Library
Nutrition, recovery, mindset, mobility and sleep guides - yours to keep.
Results
The numbers.
The women.
Women trained
Week programme
Cap per class
Classes
Member Results
FitLab23 Member
FitLab23 Member
FitLab23 Member
FitLab23 Member
"
Six months ago I couldn't do a single push-up. Today I deadlifted 100kg. But the real transformation? I stopped apologising for taking up space.
Emma
34, Marketing Director · 6 months at FitLab23
"
I tried every gym in the area. FitLab23 is the first one where I didn't feel like a guest in someone else's space.
Priya
41, Mum of two · 8 months at FitLab23
"
I came in scared of the barbell. I left week 8 with a 60kg squat PB and the kind of energy I haven't had since my 20s.
Ckay
30, Design and Fashion
Let's be honest
You have questions.
We have answers.
Tap any card to reveal the answer
Guarantee
Attend Your First 4 Sessions
If you don't feel more confident in the gym after your first 4 sessions, we'll refund the remaining weeks. No questions. No awkwardness.
FAQ
Frequently asked
questions
Sessions are bookable up to 8 weeks ahead. We have a 12hr cancellation policy. Miss a session? Book into any of our other class times that week - we run multiple slots Monday through Sunday. Miss 2 sessions in a row and a member of our team will check in.
None at all. Strength Start is specifically designed for women who have never trained with a barbell. Week 1 you will learn proper technique with an empty bar. Every session is coached from start to finish.
Yes, parking is available at FitLab23 Wembley. Full address and parking details are included in your welcome email once you secure your spot.
The next intake starts Tuesday 23rd June. Only 5 spaces remaining - spots are capped to keep coaching quality high.
You'll have the option to continue with our 4-to-1 small group programme, or move into ongoing membership. Most women who complete Strength Start choose to continue. No pressure either way - we'll discuss your options in your final session.
Yes. We offer a split payment option - half upfront, half at week 4. Speak to us about this when you secure your spot.
Nope - just yourself. Come in suitable workout wear and trainers you can move in. All barbells, plates and equipment are provided.
Yes - attend your first 4 sessions. If you don't feel more confident in the gym, we'll refund the remaining weeks. No questions, no awkwardness.
Step 1 of 2 · Your Details
Let's find your fit.
Drop your details below - then a short 2-minute assessment tells us exactly how we can help you.
FITLAB23 · 8-Week Programme
You've thought about this long enough.
£249 for 8 weeks · or around £31/week
Take the 60-second assessment and we'll let you know if Strength Start is the right fit.
Only 5 Spaces Remaining · Starts Tuesday 23rd June