Strong Is The New Sexy
Semi-private strength coaching for women who want close-up attention, personalised programming, and a small-group dynamic that pushes everyone to a PB.
£399/mo · per month · 8-week minimum
LAUNCHING SOON · FOUNDING COHORT FORMING NOW
Next intake
Launching soon - be first in when we open.
Availability
Founding cohort forming now
Who this is for
This is for you if…
You've done group classes for years and you're ready for something more deliberate. More attention. More results.
You like the energy of training with other women - but you want a coach watching your form on every rep, not just yelling motivation across the room.
You're past the beginner stage. You know what a squat is. You're ready to add weight, build a plan, and actually track progress.
You're willing to invest properly in your body - because you've learned the hard way that cheap fitness gets cheap results.
Package
What 8 weeks of 16 semi-private coaching sessions looks like
16 small-group sessions
Twice a week, 60 minutes, 4 women maximum per coach. Twice the attention of a normal class.
Personalised 8-week programme
Built around YOUR starting point, YOUR goals, YOUR limitations. Adjusted weekly based on what your body does.
Form coaching on every lift
No "one-size-fits-all" cues. You'll get individual feedback on your squat, deadlift, press, and accessory work every session.
Weekly check-ins
Short 15-minute calls with your coach to track wins, address blockers, adjust the plan.
Nutrition framework
Calorie and macro guidance tailored to your body composition goals. Updated week-by-week as you progress.
Body-composition analysis
Measured at week 4 and week 8. Concrete before/after data on what the programme is doing to your body.
Full FitLab23 resource library
Over 10 nutrition and recovery guides, plus members-only mindset, recovery, and progression content.
Priority booking
Get first pick of class times before general members. Lock your slots for the whole 8 weeks.
Results
The numbers.
The women.
Women per coach
Minutes per session
Weeks of programming
Renewal rate
Member Results
FitLab23 Member
FitLab23 Member
FitLab23 Member
FitLab23 Member
"
I started on the £249 Strength Start first, then upgraded to 4-to-1. The personalised programming is night and day. My deadlift went from 60kg to 110kg in 12 weeks.
Gee
36, Architect · 14 months at FitLab23
"
My coach knows exactly where my form breaks down on a heavy squat. That kind of attention doesn't exist in any other gym I've been to.
Jo
42, GP · 18 months at FitLab23
"
The small group keeps me accountable. We text each other before sessions. I haven't missed one in 6 months.
Misky
29, Product Manager · 9 months at FitLab23
The Evidence
Real women.
Real results.
Every photo is a FitLab23 member, before and after their programme. No filters, no tricks - just consistent coached training.
Results vary per individual · All members pictured with permission
Let's be honest
You have questions.
We have answers.
Tap any card to reveal the answer
Guarantee
Two weeks. Decide for yourself.
If after your first 4 sessions of 4-to-1 you don't feel the difference, full refund on the remainder. We'd rather you train somewhere you love than stay where you don't.
FAQ
Frequently asked
questions
We pair you with 3 other women at a similar training level and schedule. You'll meet your group on Day 1 and train together for the full 8 weeks.
We backfill from the waitlist or, if mid-cohort, you finish with 2 other women + your coach. Either way, the coaching intensity stays the same.
1-to-1 PT is £80+/session at most London gyms. That's £1,280 for 8 weeks of coaching. 4-to-1 gets you 75% of the personalisation at 30% of the cost. The Blueprint Challenge is our 1-to-1 option if you need it.
We're forming the founding cohort now. Take the assessment and we'll be in touch with launch timing.
Yes - full refund within first 2 weeks if it's not right for you. After that, months roll over to a future cohort if you need to pause.
Step 1 of 2 · Your Details
Let's find your fit.
Drop your details below - then a short 2-minute assessment tells us exactly how we can help you.
FITLAB23 · 8-Week Programme
Be first in when we launch.
£399/mo · per month · 8-week minimum
Take the assessment. Our team will be in touch with launch timing and whether you're the right fit.
Founding cohort forming now · Launching soon - be first in when we open.